Web Design Trends in 2018

web design

The demand for web designs has never been higher before. Having a website at this era is highly critical for your business as this brings more awareness to your brand and affects sales. One of the essential ingredients for having a website is to have a great web design to attract potential customers. If you’re looking to update or revamp your existing site, you’ll need to have an updated design. Below are some of the upcoming web design trends for this year that you can incorporate to your existing or new site.


Videos are taking over all the platforms on the internet. They are all over social media pages, and most websites are incorporating a short promotional video about their business. You’ll need to jump in the bandwagon and make sure to add a video to your site as visitors are more favourable of video rather than reading your text.


Bold typography has remained in trend for the past few years, and they won’t be going anytime soon. Many websites are using bold typography to make their wording stand out more and to highlight important messages they want users to read.

Scrolling Effects

Scrolling effects are becoming widely used in many business sites. The background of the site remains fixed while scrolling down the page. Furthermore, a one-page site with scrolling effects is also highly popular at the moment. Previously, parallax scrolling was in trend. However, this affects the loading time of the website which is a disadvantage for SEO and attracting customers.

Fixed Header

Many websites are now incorporating a fixed navigation header. The top header remains fixed whenever you go to a different page on the website. It’s an advantage for users as they can quickly navigate to specific pages on the site. Fixed social media icons are also being integrated into many websites.

Why Do We Still Need Professional Web Design?

Why Do We Still Need Professional Web Design?

Many people would argue that web design is no longer a vital requirement for businesses and site owners in general. Obviously that is not to say that websites themselves are becoming irrelevant, because that’s far from the case, and the quality of those sites is certainly not irrelevant either. Many have simply suggested that the actual process of getting a website professionally designed is not something that matters much any more. But is this really true?

Web design companies have been around for decades now, having first started to appear in the mid- to late-1990s. Originally it was so complicated to create a functional website, and the technology was all so new, that only a select handful of people knew how to do it well. Over the years, the industry became increasingly easy to get into, but as user requirements became more and more demanding at the same time, we have always seen a shortage of talent compared with demand.

In fact, professional designers have made a killing over the years because businesses were faced with the prospect of needing a fantastic website to stay competitive and having no in-house resources to do the job themselves. The other factor driving the web design industry is the fact that no website really stays modern for more than two or three years, and eventually needs to be overhauled again to keep up with the times.

But now things are arguably changing. Designers and developers are no longer the focus of the work involved in producing a new website. The needs of users (and search engines like Google) are increasingly becoming the concern of business owners, looking to unite their online and offline marketing strategies along with better integration with their websites. A few additional technological factors are helping this process along, including…

Template takeover

Now that most websites use existing content management systems (CMS), pre-made themes are the default starting point. This is good for website owners because development time is much shorter, costs are lower and there’s a huge amount of help and support already online for their specific website platform. Not having to reinvent the wheel for each and every new site is a great advantage in almost every sense.

However, it does mean that many popular templates have started to dominate the market. Not only does this make browsing the web a little more repetitive than it once was, but designers are finding themselves out of a job.

Content is the focus

Gimmicks are simply not needed in web design any more. Users are no longer particularly impressed by flashy design features, and search engines actively hate them a lot of the time, so they’re not worth the effort. Design trends are minor and subjective, because what matters is the content itself. Tried and tested methods, with a little personalisation where appropriate, are much more in demand. Again this means designers simply don’t need to work so hard, and business don’t need to pay them to.

AI is already growing

Have you come across anyone with a website designed using artificial intelligence? You may well have without noticing, because programs already exist to match up existing design techniques with content and branding to automatically assemble websites which are attractive, functional and professional. Scary though this may sound, and basic though the software may be at present, it’s likely this trend will continue to making real designers increasingly redundant.

Mobile users don’t want design

As search traffic is already made up mostly by mobile users, and websites are increasingly focused on delivering content fast to those users, design really is becoming mostly irrelevant at times. It’s more about the speed of accessing information than it is about being impressed by formatting, styling and even graphics. Mobile-friendly websites have to follow certain patterns in order to work well, and these options severely restrict what designers can do creatively.

With all this in mind, however, another angle could be considered. Perhaps web designers are not on the verge of irrelevance, only a certain approach to web design. The fact is that many companies and individuals who need websites still don’t have the first clue about how to go about getting a new one and making it a success. What they lack is not necessarily access to the tools they need, but the expertise to properly implement them.

As a result, we predict that there will be a continued rise in the popularity of online marketing and service providers who incorporate web design into what they offer. There is nothing to say that everyone will suddenly become a web design expert and take over the industry, as long as professionals acknowledge that things have changed over the years and offer a suitable service for modern client requirements.

You may be interested in:

Top reasons to invest in responsive web design – MOBO Media (press release) (blog) When Google launched their mobile friendly algorithm on 21 April 2015, the buzzword right across the internet was ‘responsive web design’. From SEO experts to Google themselves, and just about every digital marketing or website design blog, magazine …Military Technologies

http://www.cio.com/article/3176309/internet/12-ways-bad-web-design-can-hurt-your-online-business.html12 ways bad web design can hurt your online business – CIO Today, thanks to a number of DIY tools and services, just about anyone can design a website. But that doesn’t mean everybody should. However, whether you hire a professional web designer or plan to design your site yourself, if you want your online …



5 Best Laptops For Web Designers You Could Try Today

5 Best Laptops For Web Designers You Could Try Today

With the way things currently stand, it is evident; a great web designer is only as good as his or her equipment allows him to be. If you have a machine that hangs and heats up very time you try to load a program or app, then you have a problem. If web designing is something you have always wanted to be apart of and you are currently looking for a high end and true solid laptop to help take your skill to the next level; well, here are the 5 best laptops for web designers you could try your hands on today. Other sheer power, they come fully equipped with tons of features

Apple MacBook Pro

Starting off our list has to be this amazing machine from Apple, Apple MacBook Pro. For a company that has consistently continued to refined their products and made the best, there is no way one of their own was not going to be felt in the web designing industry With impeccable performance and unbelievable long battery life, what else can you possibly ask for? It does not even stop there; it coming fully completed with Mac OS X Mountain lion, lightning fast 256 GB flash storage and 8 GB DDR3 RAM; this machine comes second to none.

HP Envy 17

When it comes to performance and versatility, the only machine that would outclass MacBook Pro has to be HP Envy 17. It is a true solid piece of hardware for web designers; it comes fully equipped with an array of features that would help you step up your web designing skills. 2.3 GHz, 8GB RAM, 750 GB 7200RPM HD and Intel Core i7-3610QM processor are a few other great goodies web designers can net from this machine. Read more